Customers, blog readers and search engines all like predictability. If you start writing, but then don’t post for several weeks, readers are less likely to come back and see what else you’ve written. A website that publishes infrequently won’t rank as high in search engines, making it less likely that customers will find you through online search.
It’s hard to publish regularly, though, if you are struggling to think of things to write about or forgetting that your blog exists. To prevent this, create an editorial calendar that lays out a plan for what you will write and when it will be published.
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The frequency of your posts doesn’t matter as much as the quality and consistency. Publishing one well-written, relevant blog post every two weeks will market your business better than publishing poor-quality posts every day or forgetting to write for months at a time. Brainstorm keywords for each post – If you want customers to find your website when they search online, your blog posts must include related phrases that customers might type into a search engine.
Before you write each post, brainstorm these phrases (known as “long-tail keywords”) so they can be included in your writing. For example, if your company provides accounting services to small and mid-size businesses, your customers may search for “small business accounting tips.” Aim for one main keyword and two or three secondary keywords that are relevant to the topic you are writing about.